About When Is Now Foundation
An online sanctuary for grief literacy, remembrance, and community care.
When Is Now Foundation is a 501c3 nonprofit online sanctuary created for moments when grief feels isolating or unseen. In a world that often rushes past loss, we offer a slower, steadier presence—one that gently reminds you, again and again, that you do not have to carry this alone.
At the heart of our work is a simple belief: grief is not something to fix or overcome, but something to listen to. It is a sacred teacher—one that invites compassion, ritual, and deeper belonging. Through thoughtfully curated talks, books, articles, and podcasts, we share voices that help make sense of grief without trying to tidy it away.
Our mission is to walk alongside people facing loss in its many forms—whether grieving a loved one, mourning a beloved pet, or navigating life changes that reshape identity and meaning. Through resources, rituals, and storytelling, we create spaces that honor memory, strengthen connection, and offer hope without asking anyone to hurry their healing.
Grounded in Dr. Alan Wolfelt’s companioning model of grief and informed by educational leadership research, our approach weaves together scholarship, ceremony, and care. Every offering is designed to help people ritualize transition and transform uncertainty into restoration.
We believe grief is not a problem to be solved—it is a journey to be honored. Explore our available resources, share them with your community, and let them companion you through loss and restoration.
Dr. Rita Anderson — Grief Educator & Founder, When Is Now Foundation
Rita Anderson is the Founder and Grief Educator of When Is Now Foundation, a digital sanctuary dedicated to dignifying grief and creating compassionate pathways for healing.
Her leadership is rooted in the belief that grief deserves structure, gentleness, and community. Rita's work honors the sacredness of remembrance while offering accessible tools for emotional restoration.
Rita's mission is to ensure that no one grieves alone, and that every story of loss is met with compassion, structure, and care.
Anne Alexander — Digital Designer & End-of-Life Care Doula
Anne Alexander is the Digital Designer for When Is Now Foundation, where she helps translate compassion into accessible, thoughtfully designed digital experiences.
Grounded in professional training in learning design and end-of-life care, Anne ensures that every offering reflects dignity, clarity, and emotional safety.
She believes deeply that both living and dying require care, and her mission is to help create spaces where no one navigates grief alone.
What You’ll Find Here
- Grief Resources — articles, guides, and toolkits for navigating loss.
- Pet Loss Support — rituals and resources to honor the companions who walked beside us.
- Readings & Reflections — trusted articles and prompts for gentle meaning-making.
- Interactive Rituals — small offerings of remembrance, held gently, then released.
- Community Engagement — ways to partner, share resources, and build belonging.
How We Build Trust
We curate with care. Resources are selected for clarity, compassion, and credibility—and we aim to name the kind of support each resource offers so you can choose what fits your moment.
If you are in crisis or feel at risk of harm, please contact local emergency services or a crisis line in your region. If you’re in the U.S., you can call or text 988 for the Suicide & Crisis Lifeline. When Is Now Foundation does not provide emergency or clinical crisis intervention.
A Shared Symbol
Butterflies are proof you can go through a great deal of darkness and still become something truly beautiful.
A recommended gentle journal prompt
What would you do today if you treated grief as though it is love that deserves companionship?
Explore Next
Start with one small step. Choose the page that best matches your moment.
Grief does not want to be solved. It wants to be held. Sat with. Witnessed.
— Tierra Stockham